ABOUT ME

Leticia Cardenas moves fluidly between social media strategy, content creation, and brand experiences—shape‑shifting to bring ideas to life at any scale. She began her career in Monterey, California, cutting her teeth at a local fashion boutique where styling, shooting, and storytelling became her foundation. What started as hands‑on content creation quickly evolved into a strategic marketing practice rooted in culture, aesthetics, and audience connection.
 

After returning to San Diego, Leticia joined Monochrome Studios as Head of Content and Junior Art Director, leading creative across beauty, skincare, CPG, hospitality, and fashion. There, she partnered closely with founders and teams to translate brand vision into scroll‑stopping content and cohesive digital worlds.
 

Her work spans high‑impact projects for brands like Trybe, Flamond, Ocean Park Inn, Sensible Rest, and PopSips—blending concept, execution, and community with equal intention. Whether developing a social strategy, directing a shoot, or building an experiential moment, Leticia approaches every project with curiosity, adaptability, and a sharp eye for what resonates.