Role: Creative Director & Content Strategist
Category: Early-Stage Beverage Startup
Platforms: Instagram, TikTok, Digital

PopSips launched without an established audience or visual identity, so I built both from the ground up. I led full creative direction across brand identity, content strategy, and social execution, developing viral-first video concepts and strategic influencer partnerships. This approach grew the Instagram account from 0 to 7K followers within a few months, turning PopSips into a recognizable and fast-growing social brand.