Role: Creative Director
Agency: Monochrome
Focus: Social, Brand Campaigns, Event Activations

At Trybe, I owned the creative from concept to execution. I led creative direction for social and brand campaigns, planned and executed content shoots, and supported event activations through on-site production and real-time content capture. From ideation and shot lists to styling, editing, and copywriting, I ensured every asset was on-brand, intentional, and built to perform.